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Refer another firm and get your first month free
Hear from
our customers
See how others have benefited from using Instinct
Hear from
our customers
See how others have benefited from using Instinct
Hear from
our customers
See how others have benefited from using Instinct
TESTIMONIAL
TESTIMONIAL
What our customers say
Join small and large firms by targeting your media outreach
"In my 25 years in tech PR, I've seen countless tools, but Instinct actually delivers. Last month, it helped us discover 50+ up-and-coming tech reporters we'd never have found otherwise. One gave our client a fantastic byline on their latest product launch. It's like having a dedicated team member whose sole job is to uncover hidden gems in the media landscape. My team's now spending less time searching for the right contacts and more time building meaningful relationships with journalists."
"In my 25 years in tech PR, I've seen countless tools, but Instinct actually delivers. Last month, it helped us discover 50+ up-and-coming tech reporters we'd never have found otherwise. One gave our client a fantastic byline on their latest product launch. It's like having a dedicated team member whose sole job is to uncover hidden gems in the media landscape. My team's now spending less time searching for the right contacts and more time building meaningful relationships with journalists."
Travis Murdock
EVP and General Manager of US @ Sonus PR
"Instinct helps me find the right journalists super fast - I recently found 3 writers covering femtech in just minutes, instead of the days it used to take. I can quickly check out a reporter's recent articles too, which is gold for personalizing pitches.
This frees me up to focus on the fun stuff - crafting great stories and building relationships. In the crazy world of tech PR, Instinct is my secret weapon for staying on top of things and getting results for clients."
"Instinct helps me find the right journalists super fast - I recently found 3 writers covering femtech in just minutes, instead of the days it used to take. I can quickly check out a reporter's recent articles too, which is gold for personalizing pitches.
This frees me up to focus on the fun stuff - crafting great stories and building relationships. In the crazy world of tech PR, Instinct is my secret weapon for staying on top of things and getting results for clients."
Joshua Milne
Founder @ Milne PR
“Instinct uncovers reporters we didn't know existed and helps us build media lists in minutes instead of hours. I used to waste so much time hunting for the right contacts, but now Instinct does all that grunt work. It even provides fresh intel on journalists, so my pitches are way more targeted and effective.
Since using Instinct, we've landed coverage in publications we never thought possible before. Our media outreach is more efficient, and we're building better relationships with journalists. For any PR pro looking to save time while landing better coverage, Instinct is an absolute must-have. It's dramatically improved our entire media relations process”
“Instinct uncovers reporters we didn't know existed and helps us build media lists in minutes instead of hours. I used to waste so much time hunting for the right contacts, but now Instinct does all that grunt work. It even provides fresh intel on journalists, so my pitches are way more targeted and effective.
Since using Instinct, we've landed coverage in publications we never thought possible before. Our media outreach is more efficient, and we're building better relationships with journalists. For any PR pro looking to save time while landing better coverage, Instinct is an absolute must-have. It's dramatically improved our entire media relations process”
David Libby
President @ 2pinz
"In climate tech PR, staying ahead of rapidly evolving narratives is crucial. Instinct has been a game-changer for us at Redwood. Recently, we used it to identify key journalists for a client's battery factory opening and a corresponding launch.
The tool allows for our process to cut down on the lengthy process of researching targets and building media lists, freeing up time to focus on our overall strategic plans and relationship-building processes. In our fast-paced field, having a tool that combines AI-powered media analysis with targeted outreach is invaluable. We continue to use Instinct regularly to better our craft and provide key services to our clients."
"In climate tech PR, staying ahead of rapidly evolving narratives is crucial. Instinct has been a game-changer for us at Redwood. Recently, we used it to identify key journalists for a client's battery factory opening and a corresponding launch.
The tool allows for our process to cut down on the lengthy process of researching targets and building media lists, freeing up time to focus on our overall strategic plans and relationship-building processes. In our fast-paced field, having a tool that combines AI-powered media analysis with targeted outreach is invaluable. We continue to use Instinct regularly to better our craft and provide key services to our clients."
Ryan Quintana
Director @ Redwood Climate Comms
"As someone who's spent years as both a software developer and PR professional, I'm a big believer in the power of AI to transform our industry. Instinct consistently helps us discover dozens of highly relevant niche tech reporters who are perfect for our client's news — contacts we'd likely miss through traditional methods. What used to take our team days of manual work now happens in just an hour or two.
But the real game-changer isn't just speed — it's how this efficiency allows us to focus more on crafting compelling narratives and building genuine relationships with journalists. Instinct handles the data crunching, freeing us up for the creative and strategic work that truly drives PR success. In our field, this blend of tech efficiency and human touch is proving most powerful."
"As someone who's spent years as both a software developer and PR professional, I'm a big believer in the power of AI to transform our industry. Instinct consistently helps us discover dozens of highly relevant niche tech reporters who are perfect for our client's news — contacts we'd likely miss through traditional methods. What used to take our team days of manual work now happens in just an hour or two.
But the real game-changer isn't just speed — it's how this efficiency allows us to focus more on crafting compelling narratives and building genuine relationships with journalists. Instinct handles the data crunching, freeing us up for the creative and strategic work that truly drives PR success. In our field, this blend of tech efficiency and human touch is proving most powerful."
Gavriel Cohen
Vice President @ Concrete Media
“Instinct is proving to be a promising tool for our media outreach in the cybersecurity space. It recently helped us build a list of reporters covering zero-day vulnerabilities in just 30 minutes, a significant improvement in efficiency.
The tool's ability to quickly analyze journalists' recent articles allows us to tailor our pitches more effectively. For a recent client launch, we secured coverage in several top-tier tech publications, including reporter contacts that were previously unknown to us. Instinct is becoming a reliable daily tool for generating custom reporter pitch lists and enhancing our media relationships.”
“Instinct is proving to be a promising tool for our media outreach in the cybersecurity space. It recently helped us build a list of reporters covering zero-day vulnerabilities in just 30 minutes, a significant improvement in efficiency.
The tool's ability to quickly analyze journalists' recent articles allows us to tailor our pitches more effectively. For a recent client launch, we secured coverage in several top-tier tech publications, including reporter contacts that were previously unknown to us. Instinct is becoming a reliable daily tool for generating custom reporter pitch lists and enhancing our media relationships.”
Dan Chmielewski
CEO @ Madison Alexander PR
"For more than 20 years running Lowe Group, I've seen the financial and investment PR landscape evolve dramatically. It's not just about blasting out press releases or emails to wide lisst of reporters, it is about engaging with the right reporters on the topics they are writing about with the sources who can help them tell a story.
We are connecting our clients to top tier media and finding new and different reporters for them to connect with. That's where the real value is for our clients"
"For more than 20 years running Lowe Group, I've seen the financial and investment PR landscape evolve dramatically. It's not just about blasting out press releases or emails to wide lisst of reporters, it is about engaging with the right reporters on the topics they are writing about with the sources who can help them tell a story.
We are connecting our clients to top tier media and finding new and different reporters for them to connect with. That's where the real value is for our clients"
Jody Lowe
President @ Lowe Group
CEO @ Madison Alexander PR
Hear
from
our customers
See how others have benefited from using Pulse
Hear
from
our customers
See how others have benefited from using Pulse
Ready to simplify your media research?
We do the research, so you can spend your time pitching
Try free for 30 days.
Ready to simplify your media research?
We do the research, so you can spend your time pitching
Try free for 30 days.
Ready to simplify your media research?
We do the research, so you can spend your time pitching
Try free for 30 days.
